This is just one of the many ways by which MNAL is trying to differentiate itself from competitors. The commercial vehicle industry is going through a very interesting phase. In the next couple of years, it will become a level playing field, where all manufacturers will offer similar products, with very limited scope for product differentiation. Factory-built cabs, higher hp power engines, more efficient aggregates will all become a standard feature on Indian trucks. What is going to be different is the after-sales and service support that manufacturers offer. This includes quality of service, availability of spares, overall maintenance cost, driver training, highway breakdown service and driver helplines. All these will be key differentiators in the industry, and these are precisely the areas which MNAL is working on.
Within six months of launch, MNAL truck sales have crossed the 1,000-mark. The company has set an ambitious sales target of 50,000 HCVs and 20,000 LCVs in the next three-four years time. The current product range includes an MN25 6X2 haulage truck, MN25 tipper, MN31 8X2 haulage truck and an MN40 tractor. All these trucks are fitted with 210 hp MAXXFORCE engines. MN 40 comes with an electronic 260 HP option. The company is planning to launch a 25 tonner 6X4 heavy duty mining tipper and a 49 tonne tractor for ODC application, both fitted with 260 hp engine, by the end of the current year.
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